Natascha McElhone: it’s time to find an app for gender equality

Natascha McElhone: it’s time to find an app for gender equality

I handed over my money. I was going to grab a Kinder egg from the box on the counter for my son after school but the new-style box offered a pink/blue alternative. Even chocolate has joined the ranks and is emitting the same nullifying message.

Neither sex should be predominantly portrayed in one way. There’s nothing wrong with sexual images, nothing wrong with that at all, but it’s the focus of those images on women rather than men and the passive portrayal of women in the images that seems so immensely unreflective of our real lives.

I started to wonder about the viability of an app for gender equality.

 

This is an edited extract of a speech given on 18 October at Wired 2013 in London; wiredevent.co.uk

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